The European alternative to Facebook and Instagram
More and more people want their photos and family moments away from the big American platforms. Ohhi is built for exactly that: sharing with your own circle, under European law, with no business model built on your attention.
For us, 'European' is not a flag on the website. Ohhi is a Dutch company, your photos and videos live on servers inside the European Union, and there is no American parent company in between that falls under different laws. What you share stays within the circle you invite.
Ohhi next to Facebook and Instagram
| Aspect | Facebook & Instagram | Ohhi |
|---|---|---|
| Business model | Advertising, targeted to your profile and behaviour | Subscriptions — viewing and reacting is free |
| Jurisdiction | American company (Meta), subject to among others the US CLOUD Act | Dutch company, servers in the EU, Dutch and European law |
| Timeline | An algorithm decides what you see | Chronological — you see everything from your own circle |
| AI training | Public posts and photos may be used to train AI models | Your photos are never used to train AI |
| Who's watching | Public profiles and followers; strangers can look in | Only the people you invite |
What Ohhi deliberately doesn't rebuild
Facebook does a lot at once: public reach, pages, a marketplace, an endless stream of content from people you don't know. We don't replace that part, and that's a choice. Ohhi focuses on the part most people actually want to take with them: sharing photos and videos with family and friends, and seeing their reactions — no audience, no noise.
Bringing your circle over without the hassle
An alternative only works if your family is there too. Viewing and reacting is free on Ohhi, so you don't have to convince anyone to pay. One subscription is shared with up to six accounts — parents, children and grandparents move over in one go.
Also read: what 'European' means in practice
Frequently asked questions
Is Ohhi really European?
Yes. Ohhi is a Dutch company and your photos and videos live on servers inside the European Union, under Dutch and European law (GDPR). There is no American parent company subject to the CLOUD Act in between.
How much does Ohhi cost?
Viewing and reacting is free. If you want to share photos and videos yourself, paid plans start at €6 per year. One subscription can be shared with up to six accounts.
Does Ohhi show ads or sell my data?
No. Ohhi makes money from subscriptions, not from your attention. We show no ads, sell no data and never use your photos to train AI models.
Can I easily bring my family over from Facebook?
Yes. You invite them by email, and an account to view and react is free. You start with one shared album instead of a big migration.
Does Ohhi replace Facebook entirely?
No, deliberately not. We don't rebuild public pages, groups or a marketplace. Ohhi replaces the personal part: sharing moments with the people you care about.
Facebook, Instagram and Meta are trademarks of Meta Platforms, Inc. Ohhi is not affiliated with Meta. The comparison above is based on public information about both services and was last checked in July 2026.