Why we'll never use your photos to train AI
We promise your photos never end up in an AI model. Below we explain what that promise means and how we put it on record, both in our technology and in our terms.

Illustrative image · your photos stay on servers in Europe
The photos of your kids, your holidays and your family are meant to be kept and looked back on, not to serve as raw material for an AI model. Yet at many photo services that is exactly what happens: the terms state that the service may use your content to 'improve' products, and in practice training models tends to fall under that word 'improve'. At Ohhi the agreement is simple: your photos never end up in an AI model.
What 'no training' means for us
Our starting point is that your photos are yours and stay that way. We ask for no licence to reuse them, we do not analyse them for ads, and we do not use them to train AI. That applies to us and to the parties we work with.
That choice comes at a price. Most services build automatic face recognition by training on everyone's photos, so we build it differently. At Ohhi you turn recognition on yourself if you want it, and the computing happens on our own servers in Europe.
A promise about your data is only worth something if you can verify it. That is why we put it on record not only in words, but also in the technology.
How we put it on record
We do not leave it at that promise. We make it concrete in three places:
- In the terms. They state in black and white that we get no licence to use your photos for training. There is no clause at the bottom that quietly reverses it.
- In the technology. Your images sit on servers in Europe, separated from anything to do with analysis or models.
- In what we publish. We describe in plain language what we do and do not do with your data, and we update it as soon as something changes.
Ohhi deliberately feels calm as a result. There is no clever feed that gets to know you, and there are no 'memories' that suddenly pop up. That is a deliberate choice, and the same reason we think calm works better than an algorithm. Where your photos do live, you can read in servers in Europe: what it really means. If you're coming from Google Photos, the page on the European alternative to Google Photos explains how our approach differs. If you want to see it for yourself, you can start for free via the plans.

