New: shared albums with roles and reactions
One album, three kinds of access and room to react together — without anything ever going public.
Illustrative image · a shared album with family and friends
Sharing photos with the people who were there should be simple. But 'simple' usually got stuck on one question: who's allowed to do what? One person just wants to look, another wants to add their own shots, and someone has to keep the whole thing tidy. As of today, all of that fits in a single shared album.
Three roles, no fuss
When you invite someone to an album, you pick the role that suits them right away. You can always change it later — nothing is set in stone.
- Viewer — can see every photo and video and react, but can't add or remove anything. Ideal for grandparents who just want to enjoy along.
- Contributor — can add their own photos and videos to the album, on top of viewing and reacting. Perfect for everyone who was on the trip or at the party.
- Manager — can also invite people, change roles and tidy up the album. Handy when you'd rather run the sharing together with someone.
Picture a weekend away with friends: you create the album as manager, everyone who came along becomes a contributor and drops in their own snaps, and the neighbours who stayed home you invite as viewers. Or a sports club that wants all the team photos in one place after the tournament — without anything accidentally landing outside the group.
React together, without an algorithm
An album only really comes alive when you can react to it together. So now you can leave a short comment or an emoji on any photo. It feels social — but there's no feed deciding what you see, no order trying to hold your attention, no likes counter turning a family album into a contest.
An album isn't a stage. It's a living room with only the people you invited in it.
Because that stays the principle: only the people you invite can see the album. Nothing goes public, there's no discover page, and your photos stay on servers in Europe. Want to know how to share with the whole family on a single subscription? Read one plan, shared with up to 6 accounts, or pick up where you left off and organise twenty years of family photos. No account yet? Create one for free and invite your first album companions.
